Sauna CareWhy Australia’s Top Health Clubs Are Adding Infrared Saunas to Their Wellness Offerings
Health clubs today are no longer just about fitness equipment and workout classes. Members are seeking spaces that offer total wellness—places where they can recover, relax, and rejuvenate. As a health club owner, you know how important it is to stay ahead of industry trends and provide experiences that keep your members coming back. That’s where infrared saunas come in.
Brisbane’s leading health and fitness clubs, like TotalFusion Platinum, Function Well and Club Vitality, are leading by example and many more are following in their footsteps, realising the need to stay ahead of the curve. But adding an infrared sauna to your offerings isn’t just about following a trend; it’s about meeting the growing demand for holistic wellness. By incorporating this innovative amenity, you can create a space that supports your members’ physical and mental health while helping your club stand out from the competition.
The Changing Wellness Landscape
In recent years, the fitness industry has seen a shift toward wellness-focused offerings. Members aren’t just looking to get fit—they want to feel good, inside and out. Recovery, relaxation, and mental well-being are now just as important as physical fitness.
Infrared saunas fit perfectly into this new landscape. With benefits like detoxification, stress relief, and muscle recovery, they provide a unique experience that goes beyond the gym floor. For health clubs, this means an opportunity to cater to a broader range of member needs while creating a welcoming, inclusive environment.
The Benefits of Infrared Saunas for Health Clubs
Let’s dive into how infrared saunas can elevate your health club’s offerings, meet member expectations, and drive long-term success.
1. Attract and Retain Members
When members see that your club offers amenities like infrared saunas, it shows them you care about their well-being. It’s more than a fitness perk—it’s a sign that your club is invested in helping them achieve a healthier, more balanced lifestyle.
Offering an infrared sauna can help differentiate your club from others, making it a standout choice for potential members. For existing members, it creates a reason to stay, especially when they see the added value of wellness services as part of their membership.
2. Support Members’ Wellness Goals
Infrared saunas aren’t just a luxury—they’re a tool that can support your members’ health and fitness journeys.
- For Recovery: After a tough workout, a sauna session helps relax sore muscles and improve circulation, speeding up recovery times.
- For Stress Relief: Many members use the sauna as a way to de-stress after a long day, enjoying the calming warmth that soothes the mind and body.
- For Overall Health: Infrared heat supports detoxification, skin health, and even better sleep, giving members a reason to look forward to every visit to your club.
By adding an amenity that aligns with these wellness goals, you help your members feel healthier, happier, and more supported in their journey.
3. Generate Additional Revenue
An infrared sauna isn’t just a wellness tool—it’s a smart business decision. Many clubs incorporate sauna access into premium memberships or wellness packages, creating a new revenue stream.
For example, you could:
- Offer sauna sessions as an add-on service.
- Include sauna use in a premium membership tier.
- Bundle saunas with spa or personal training services for a complete wellness package.
These options not only increase your bottom line but also enhance your club’s reputation as a leader in wellness.
4. Low Maintenance, High Impact
Compared to other wellness amenities, infrared saunas require minimal space and upkeep while delivering high-value benefits. They’re easy to install, energy-efficient, and durable, making them a practical investment for any health club.
With proper maintenance, you can ensure your saunas remain a reliable and appealing feature for years to come.
Real-Life Success Stories
Health clubs across Brisbane, the Sunshine Coast, and the Gold Coast are already seeing the benefits of adding infrared saunas.
One boutique gym in Brisbane recently installed a sauna and found that 20% of their members upgraded to a premium membership within the first month. Another health club on the Sunshine Coast integrated saunas into their recovery program, leading to increased member satisfaction and glowing reviews.
Because of their commitment to state-of-the-art wellness facilities, TotalFusion in Newstead recently won ‘Wellness Company of The Year’ in the Beyond Activ Awards for the Asia-Pacific region.
These examples show how saunas can transform not only your space but also your members’ experiences.
Why Choose Sauna Care?
At Sauna Care, we specialise in helping health clubs create wellness spaces that members love. Here’s how we can help:
- Expert Installation: Our team ensures your saunas are set up for optimal performance and safety.
- Customised Solutions: We tailor the installation to your space and your club’s needs.
- Ongoing Support: From maintenance plans to refurbishments, we’re here to keep your saunas in perfect condition.
When you work with Sauna Care, you’re partnering with a team that’s as committed to your members’ well-being as you are.
Elevate Your Wellness Offerings Today
Adding an infrared sauna to your health club is more than an upgrade—it’s a way to show your members that you care about their total wellness. With benefits that enhance recovery, reduce stress, and improve overall health, it’s a feature that will set your club apart and keep your members coming back.
Ready to take the next step? Contact Sauna Care today to learn how we can help you create a wellness space your members will love.
